Tuesday, June 23, 2009

Luxury Operator SilverSea Enjoys Booking Surge

(June 3, 2009) Silversea Cruises today announced it achieved the highest call volume day in its 15-year history on May 26, 2009. The single-day record occurred during a three-week period where bookings surged nearly 150% compared to the same period last year and average call volume for May was up almost 40% in comparison with April 2009.

"This past month we saw continual spikes in booking activity that far exceeded our expectations and shows we are making excellent headway in boosting our sales," said Steve Tucker, Silversea's vice president of field sales for North America.
"With the launch of our new Silver Spirit just months away, the growing excitement in the marketplace for our product is certainly a contributing factor. Plus there is no doubt the extraordinary savings programs we have implemented are helping to drive these positive booking trends. This confirms that luxury travelers appreciate value and know a great deal when they see one."
The company is currently offering 50% savings on all suite categories on over 50 worldwide voyages and recently expanded its popular $1,000 Onboard Spending Credit offer to 70 sailings in 2009. Free or specially priced airfare is also available on select voyages.
For example, the $1,000 Onboard Spending Credit is available on Silver Whisper's September 12, 7-day cruise (#4928) from Istanbul to Athens with calls in Marmaris, Symi, Volos and Nafplion. Silver Sailing fares start at $3,497 per person -- a savings of 50% -- plus free or reduced roundtrip economy air transportation (including transfer on day of embarkation/disembarkation) is also available from select U.S. and Canadian gateway cities.
In addition, the booking deadline has been extended to July 31, 2009 to qualify for the $500 per person (or maximum $1,000 per suite) Onboard Spending Credit. To take advantage of the offer, which is applicable to new bookings only, the guest or travel agent must request promotional code WWSBC500 at the time of booking. Silversea's award-winning, all-inclusive lifestyle features all ocean-view accommodations, complimentary beverages served throughout the ship -- including fine wines, spirits and champagnes, in-suite bar setup stocked with guest's preferred selections, open-seating dining, 24-hour complimentary room service, and all onboard gratuities.
Fare listed above is per person based on double occupancy for a Vista Suite and does not include port charges and handling fees of $175 per person. Silversea Cruises is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper -- and launching in December, Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance.

With the addition of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.

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