April 13, 2010 - This year's Macy's 4th of July Fireworks® in New York is sure to be truly epic. Norwegian Cruise Line and Macy's today announced that Norwegian Cruise Line’s new ship, Norwegian Epic, will be the host venue for the 34th Annual Macy's 4th of July Fireworks event taking place on Sunday, July 4, 2010. The event includes a national, one-hour, live entertainment broadcast on NBC-TV beginning at 9 p.m. and takes place on board Norwegian Epic where invited guests will have a front row view of the fireworks display.
As Norwegian Cruise Line's largest and most innovative Freestyle Cruising ship to date, Norwegian Epic will be an ideal venue for the fireworks show. Guests will have incredible views of the New York skyline and river from the ship's pool and outer decks. The expansive ship – the length of more than three football fields -- will provide multiple vantage points to view the largest and most spectacular fireworks display in the nation.
"We're thrilled to be partnering with Macy's to host their 34th Annual 4th of July Fireworks," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "This is the biggest and most spectacular fireworks display in the nation. What better way to salute Norwegian Epic than to host such an epic event on board. It will be an amazing finale to our inaugural festivities in New York and something we're sure we’ll never forget."
"Over the years, Macy's has staged its 4th of July Fireworks in many different locations, but it's my guess that this year's live broadcast, taking place aboard the monumental new Norwegian Epic, will add a dimension to the show that will excite our audience like never before," says Robin Hall, head of Macy's Parade and Entertainment Group. "We are grateful to Norwegian Cruise Line for their partnership." Hall continued, “It seems fitting that the largest ship in the Norwegian Cruise Line fleet should host the biggest fireworks show in America .
Now that's an EPIC event!"
In addition to hosting the Macy's Fireworks broadcast on board Norwegian Epic, Norwegian Cruise Line is partnering with Macy's to offer a Norwegian Epic Vacation Getaway Cruise for four on board the ship as part of a national sweepstakes.
Spectators from coast-to-coast will have a front row view of the fireworks by tuning into NBC's national broadcast of Macy's 4th of July Fireworks Spectacular beginning at 9:00 p.m. (check local listings). In addition to the splendor of the nation's largest fireworks display, the spectacular entertainment broadcast will feature a star-studded line-up of performances by America 's most popular recording artists.
Viewing information, spectator tips and fireworks event sweepstakes information will be available as of June 2010 at www.macys.com/fireworks or by calling the Macy's 4th of July Fireworks Hotline at (212) 494-4495.
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