Cruise-Guru: Norwegian Cruise Line Introduces Norwegian Breakaway Ad Campaign

Wednesday, January 9, 2013

Norwegian Cruise Line Introduces Norwegian Breakaway Ad Campaign

Norwegian Cruise Line debuted a New York City-inspired advertising campaign themed, “The Best of NYC Sails to Sea” to promote its new ship, Norwegian Breakaway which will be the largest cruise ship to homeport year-round in New York City. The new campaign includes an eye-catching, state-of-the-art digitally animated television commercial, print advertisements, various out of home elements, online media and new digital experiences on the Breakaway microsite that artfully render the New York City experiences found on board.

The Norwegian Breakaway television spot shows striking visuals of the Manhattan skyline cruising by the Statue of Liberty and out to sea atop Norwegian Breakaway, visually conveying that the best of NYC will sail to sea on Norwegian Breakaway.

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